Unearthing Books Embedded in Pop Culture (Watch Out Weezer) – New York Times
(Watch Out Weezer) – New York Times
“The thing that impresses me most about our editors is that they understand that it’s not all about the book. It’s about the money you can make from that book.” So says Jennifer Bergstrom, the publisher at Simon Spotlight Entertainment, which doesn’t sound like a book company name, does it?
That’s the point, of course, and this story in the NY Times (for which you have to register or subscribe after a few days) is full of interesting and scary marketing ideas. That the marketing commences at conception is a given for SSE.