Archive for the 'Book Promotion Strategies' Category

Interview: Claire Howorth, Publicist

Posted in Book Promotion Strategies, Booknoise Author, Elizabeth Royte on December 16th, 2005

SlushPile.net » Interview: Claire Howorth, Publicist

Worth reading if you’re interested in books and publishing, and she suggests all authors read Elizabeth Royte’s Publish and Perish piece from the October 23, 2005 NY Times Book Review.

Morris Rosenthal Explains How Amazon Sales Ranks Work

Posted in Book Promotion Strategies on October 30th, 2005

What Amazon Sales Ranks Mean – Amazon Rank Equals Book Promotion and Marketing

The Amazon.com Sales Rank number listed for each book Amazon sells doesn’t mean much to readers, I don’t think, but for authors it is irresistible. The constantly changing rank is an indication that, if nothing else, there are sales. And a rank of 452,372, while not great, is still better than the rank of more than a million and a half other books! Self publishing authority Morris Rosenthal not only tracked the sales ranks of his self-published books, but seems to have done a lot of the hard work figuring out what they mean.

Unearthing Books Embedded in Pop Culture (Watch Out Weezer) – New York Times

Posted in Book Promotion Strategies on October 27th, 2005

(Watch Out Weezer) – New York Times

“The thing that impresses me most about our editors is that they understand that it’s not all about the book. It’s about the money you can make from that book.” So says Jennifer Bergstrom, the publisher at Simon Spotlight Entertainment, which doesn’t sound like a book company name, does it?

That’s the point, of course, and this story in the NY Times (for which you have to register or subscribe after a few days) is full of interesting and scary marketing ideas. That the marketing commences at conception is a given for SSE.

Let’s Talk about Garbage Land

Posted in Book Promotion Strategies, Booknoise Books, Garbage Land on October 27th, 2005

Let’s Talk – Sierra Magazine – Sierra Club

Garbage Land is featured in the December issue of the Sierra Club’s magazine (currently on the Sierra Club website), with discussion questions for reading groups.