{"id":24,"date":"2005-10-27T12:26:31","date_gmt":"2005-10-27T16:26:31","guid":{"rendered":"https:\/\/booknoise.net\/survivor\/?p=24"},"modified":"2005-10-27T13:43:06","modified_gmt":"2005-10-27T17:43:06","slug":"unearthing-books-embedded-in-pop-culture-watch-out-weezer-new-york-times","status":"publish","type":"post","link":"https:\/\/booknoise.net\/survivor\/?p=24","title":{"rendered":"Unearthing Books Embedded in Pop Culture (Watch Out Weezer) &#8211; New York Times"},"content":{"rendered":"<p><a href=\"http:\/\/www.nytimes.com\/2005\/10\/27\/books\/27spot.html\">(Watch Out Weezer) &#8211; New York Times<\/a><\/p>\n<p>&#8220;The thing that impresses me most about our editors is that they understand that it&#8217;s not all about the book. It&#8217;s about the money you can make from that book.&#8221; So says Jennifer Bergstrom, the publisher at Simon Spotlight Entertainment, which doesn&#8217;t sound like a book company name, does it?<\/p>\n<p>That&#8217;s the point, of course, and this story in the NY Times (for which you have to register or subscribe after a few days) is full of interesting and scary marketing ideas. That the marketing commences at conception is a given for SSE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Watch Out Weezer) &#8211; New York Times &#8220;The thing that impresses me most about our editors is that they understand that it&#8217;s not all about the book. It&#8217;s about the money you can make from that book.&#8221; So says Jennifer Bergstrom, the publisher at Simon Spotlight Entertainment, which doesn&#8217;t sound like a book company name, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":0,"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booknoise.net\/survivor\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}